User:ZubotiPowuti
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As marketing channels are more expensive and less effective, companies are searching for better ways of reaching their audience. The traditional newspaper and TV advertising is losing out. It is increasingly becoming evident that advertising dollars are increasingly being channeled to social media, internet and mobile marketing. But with only about 3 mobile million websites, it can be evident few companies go mobile as would happen to be expected. They surely should as fast as possible. Here is why...
Huge mobile adoption rates: More and more folks are going mobile worldwide. Estimates forecasts put the figures at 5.8 billion handsets by 2013. Some countries just like the United Arab Emirates have already achieved a a many more than 100% penetration rate. The Usa is fast approaching that milestone.
In addition, newer phones are becoming in the market and individuals are going crazy about them. According to Nielsen, the New York based consumer research firm founded in 1923, about 30% of US mobile users stood a smartphone within the year 2010. And this can be supposed to reach 43% by 2015. A clear indication that mobile can no longer be ignored. The increase of Smartphones also dictates that certain needs to have a mobile website why these phones can easily read and trace your store.
Mobile is more engaging: The need to stay connected has become an absolute survival strategy. Many of the so using the younger technology savvy generation. In fact, research shows that an average mobile user has his phone within arm's reach nearly all of the time. Besides that, people read texts within 4 minutes of receipt.
A text message is perhaps the only real form of communication that you can use to achieve someone even once they are inside a meeting. Unlike TV or Newspapers ads, SMS effectiveness is far much higher. Open rates of of up to 98% have been recorded.
Location based: Local businesses are much more advantaged using mobile marketing than any other kind of advertising. Consider a local restaurant. All one needs would be to send coupons at 11.30 am inviting recipients for any discounted lunch. You'll find a way to expect the restaurant could have a lot more patrons during lunch time than usual.
Think of a school. In the event of an emergency, the top teacher just needs to send a text massages to parents and within minutes the children will be taken up safety. In both cases the expense is minimal as well as the recipients best placed being served are local.